Saudi Tourism Authority turned the World Cup hydration break into a real-time marketing platform
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Saudi Tourism Authority turned the World Cup hydration break into a real-time marketing platform
RIYADH: The Saudi Tourism Authority transformed one of the World Cup’s most recognizable match-day moments into a real-time social activation, using the tournament’s three-minute hydration breaks as the inspiration for a live Instagram competition promoting travel experiences across Saudi. Launched»»»
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