China Focus: China's film studios eye IP-driven future as near-total reliance on box office comes under strain

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China Focus: China's film studios eye IP-driven future as near-total reliance on box office comes under strain

by Xinhua writers Zhang Yunlong and Yang Shujun BEIJING, April 20 (Xinhua) -- China's major film studios are changing how they measure the value of a movie -- moving away from a near-total dependence on theatrical ticket sales toward a broader model built on intellectual property (IP) development, »»»

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