80% of India’s insurance buying journey now happens online, Google-McKinsey report claims
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80% of India’s insurance buying journey now happens online, Google-McKinsey report claims
AI generated image for representation Insurance buying in India is increasingly shifting towards online. According to a new study by Google, with McKinsey & Company as its knowledge partner, nearly 80% of India's insurance buying journey now happens online, with consumers using search engines and v»»»
Digital research shapes over 40% of India's health, life insurance sales: Google-Mckinsey
New Delhi [India], October 22 (ANI): Online research now influences more than 40 per cent of health and life insurance sales in India, with consumers increasingly shortlisting insurers digitally before turning to agents for advice, according to a study by GoogleMcKinsey & Company as knowledge partn»»»
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