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Arab News Arabia Saudita 21.07.2025. 14:13

Skincare brand promises care for Arab complexions

DUBAI: Biochemist and content creator Toufic Braidi is on a mission to bridge tradition and science with Antati, which he says is a “clean” beauty brand formulated specifically for Arab skin and the region’s climate. With many of his videos racking up 100 million views and counting, Braidi has parl»»»

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